Ar Lena Richardson

Ar Lena Richardson had a dream ~~ to help others make their dreams come true.

In 1990 Ar Lena packed five years worth of volunteer PR experience , a degree in Economics from SMU, and positions on the Boards of major charities, into a dba called Upstyle. Throwing away five years as a Jr. Consultant for Arthur D. Little, the world's oldest management and technology consulting firm.

In 1995, Upstyle became the ar lena richardson agency. Former Houston Oiler Bubba Mcdowell, and Vice-President of Copeland's of New Orleans, Houston signed first. Mr. McDowell still serves as an agency spokesperson.

Ar Lena provides celebrity management and image building services for an array of sports personalities including:

Former Houston Oiler
Green Bay Packer Scout
Alonzo Highsmith

Patrick Allen
Former All-Pro Houston Oiler
General Mgr, Houston Outlaws

Los Angeles Clipper
Keith Closs

TX Heavyweight Boxing Champion
Ricky Jackson

Professional Wrestler
Al "Rage" Walker

Ar Lena has coordinated celebrity
events attended by sports celebrities
Warren Moon, Earl Campbell, Chris Dishman,
Cynthia Cooper, Kim Perot, Zina Garrison,
TV personality Debra Duncan, and political
heavyweight Rob Mosbacher.

In May 1999, Ar Lena launched the Regional Football League's Houston Outlaw franchise with a press conference attended by some of Houston's most recognized sports and business leaders including former Houston Rocket Robert Reid, former ABL New England Blizzard Barbara Bolden, and Texas Heavyweight Boxing Champion Ricky Jackson.

Lillian Miller, noted as the Oilers' First Fan attended and accepted the first two tickets printed by the new franchise, becoming the Outlaws First Fan, along with the Houston Gamblers.

Ar Lena's media relations efforts have produced weekly game results published in the Houston Chronicle, live game broadcasts on KCOH Radio 1430, and VIP attendance at the games, including ESPN and the NFL.

The ar lena richardson agency uses the tools and techniques of public relations to help clients build bridges to success.

The agency's long term strategic plan is to synergize traditional public relations techniques with Internet technology.

Using the Internet we:

Help Create an online fan and consumer base

Obtain placement in online media outlets

Establish an online affiliation with major charities

Gather, organize, and distribute data for marketing purposes